According to Statista, it’s projected that in 2025 the number of mobile users in the world will be at an astounding 7.5 billion. This all makes sense when you consider that a smartphone can be found in nearly every pocket around the globe. Gone are the days of needing tons of expensive equipment or enormous downloads.Įverything is now just in the palm of your hand. The good news for content creators is that recording and editing fantastic videos has never been easier. It includes more advanced tools for editing and making your app preview look more professional.Posting videos is the best way to grab your audience’s attention, and it’s hands down the most accessible content to consume. You can also use Final Cut Pro X, which is available on the Mac App Store. To edit the video, suggested tools are either QuickTime or iMovie, which are pre-installed on every Mac. Find here the tutorial from Apple Support. Or, record the in-app experience with your iPhone (as of iOS 11) under the Settings. You can use your Mac to capture screen recordings of your apps on a Mac, an iOS device, or Apple TV without downloading any extra tools using QuickTime Player. App Preview - Video Tools for iOSĪpp Store Connect provides help on their own Developer Support on how to record the best app preview video for your iOS app. Here are a few different tools that can help you design fun videos to improve your ASO strategy. Video Tools to Create In-App Experience App Previews and Promo Videos Here are a few best practice examples that you can check out on YouTube: Skytech, Onvista, Kiwi. Remember to show in-app experience as given in the guidelines.Don't add information about rankings, prizes or words like “top”, “best” and “discount”.Don't end with a Call to Action like “Download now”.Try using textual elements for context and use visual highlights to showcase interaction.Ensure that the video works with and without audio.Start with a small intro and the most impactful message (2 seconds) of explaining what the app/game is about.Our specialized in-house App Marketers Team consults our customers on various ASO fields, including app previews and promo videos. Using App Store Listing Visuals to Make a Good First Impression Best Practice and Recommendations for Videos on App Stores Therefore, a video will be viewed by most of the users as it plays automatically (excluding users who have turned autoplay off, of course). You can add up to 3 videos per localization via App Store Connect, while on the Google Play Store you can add 1 per localization.Īround 70% of users never explore a store listing past the first impression. App preview or promo videos are great for interactive apps like games. Users decide within a few seconds whether they want to download an app or not, so a video is a good approach to convey your app's value proposition in a dynamic and attention-grabbing way. Importance of App Preview and Promo Video in ASO Realizing the importance of the app preview or promo video can significantly improve your App Store Optimisation (ASO) strategy.Īlthough in its essence the short video is a recorded promotion material of your app the same way for iOS and Android users, there are important differences in how the video should be made (screenshot below). Thus, it's one of the first things users see. The video is shown in the first slot of the creative spaces in the store listing. What Are App Preview And Promo VideoĪpp preview (used in Apple App Store) and promo videos (used in Google Play Store) are short videos on app store listing where developers can showcase the main features and the USP of their app to users. When done correctly, the app preview and promo video as well as screenshots can greatly help to improve your conversion rate from impressions to downloads. The creatives you add to your app store listing help you to impress users and to show features and functionality of your app. In this article, we present a few options and offer information on how to make an effective preview and promo video for your app's store listing. The right video in app stores can help users discover and learn more about your app and convince them to download.
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